Abu Garcia's first reel was the Abu Record® in 1941 followed by the world famous Ambassadeur® reel in 1952 and the Cardinal® spinning reel in 1965
16-year old Berkley Bedell started selling his hand-tied flies made with hair clipped from the family dog to fishing tackle shops in 1937. Since that time, the Berkley® name has stood for continued commitment to producing outstanding fishing tackle.
Shortly After the first World War a young German immigrant named Otto Henze took a job in a Philadelphia fishing reel factory. In 1932 Henze founded Penn® Fishing Tackle Manufacturing Company.
Shakespeare® Fishing Tackle was founded by William Shakespeare, Jr. in Kalamazoo, Michigan in 1897. After designing a new level-wind system for existing reels of the era, he decided to start his own company which quickly grew to accommodate the big ideas William had
Fenwick® was founded in Washington in 1952 and soon developed a reputation for producing the highest quality fishing rods. Under new ownership in 1960, unique advancements included the Flippin’ Stik that revolutionized bass fishing, and the HMG, the world’s first graphite rod
Mitchell®, established in 1948, evolved from Carpano and Pons, a manufacturer of clocks, rods and reels in the Arve Valley of France. The introduction of the powerful eight-gear Mitchell® 300 reel in 1948 revolutionized casting.
Spiderwire®, originating over a decade ago, was spawned in the labs of a California company called Safariland. Working with high-tech synthetics to produce bullet-proof vests, the Safariland research team discovered that the gel-spun polyethylene fibers used in the vests were ideal for a wide range ...
Introduced in 1958, Stren® set the standard with the first nylon monofilament fishing line. First in 1958 it remains number one today with a complete line of products including superlines, fluorocarbon lines and monofilament lines to fit any fishing need. By incorporating strength, dependability an...
Gulp! Berkley Gulp! looks alive, feels alive and tastes alive! These baits are available in many popular freshwater and saltwater shapes and colors. When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.
Gulp! Alive! is the next generation in Gulp! technology. To fish it looks alive, feels alive and tastes alive! Gulp! Alive! baits are natural shapes, and used bait may be returned to the bucket for recharging. Larger, longer Gulp! shapes are now available in Gulp! Alive! in wide-mouth, tip-resistant...
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